Xiamen Johnson International Trading Co., Ltd.

Company Overview

COMPANY PROFILEKings Joker is a modern and global brand offering stylish clothing and footwear. It was founded on October 12, 2016, previously known as HIP HINP ENTERPRISE, HONGKONG, which had had an over-three-decade experience of exporting apparel and footwear to European and American markets. Major clients include supermarkets and retail brands (such as H&M, NEW LOOK, to name a few). Last year, the company decided to create a brand of its own specifically for young people, and established Johnson International.Johnson Intl. has its own designer team with all team members borne in the 1990s. We will make originality and top quality as our all-time priority, marry the traditional and the modern and make Kings Joker an unequalled affordable luxury brand.BRAND STORYAs a generation borne in the 1990s, we found that almost everyone at our age are confronted with similar challenges like house and car mortgages. The majority of the youth population are left with no chance whatsoever to think about whether or not they like what they are doing; instead, they have to hustle everyday just to make ends meet. They are dead inside, but they put on a mask, pretending everything is fine and making everyone laugh. They hide their true feelings from the outside world. "Clown", then, is probably the name that befit them.However, this is the times when you have to work hard if you have a dream to realize. We will never admit defeat and we find a perfect illustration of this belief in poker games: there are two clowns in a pack of cards, the Jokers, who turn out to be the most powerful figures in the poker world. It can be concluded that different positions lead to different outcomes, and the higher you stand, the higher your achievement is likely to be. It is in this spirit that Kings Joker was established, and we want to encourage every single one of the "clowns" to never lose heart and try your best. Even if you are a CLOWN now, you could be the JOKER in the future.Kings Joker is now a registered brand. The poker elements (Heart, Spade, Diamond and Club) at the eyelets and the design at the shoe sole have been patented.