Zhejiang Bonny Fashion Holding Group Co., Ltd.

Company Overview

"Bonny International Holdings Co., Ltd. ("Bonny International" or the "Company", together with its subsidiaries, the "Group") is mainly engaged in the production of high-end underwear, bras, home wear, sports products, functional products and warm clothing, and integrates brand management, technology research and development, manufacturing, and sales services. Weaving--a ready-to-wear shop--a full-scale industrial chain with seamless intimate wear manufacturer.<br> <br> The company is the third largest seamless intimate wear manufacturer in the PRC and possess over 200 sets of seamless circular knitting machines that were manufactured by Santoni, a world leader of seamless garment machines, which is the company's core production equipment for seamless production. The company's production capacity ranks in the top five in the industry in the world. In the course of many years of development, the company has always been excellent in quality and accurate in delivery period, and thus accumulated a lot of experience in technology, design and development, production management and capital operation. The company sells the company products to over 20 countries including the United States, Germany, Netherlands and China.<br> After more than ten years of development, Bonny International has grown from nothing, from a single brand to a diversified multi-channel brand. In addition to the company's "Bonny" brand. Since 2017, the company introduced "U+ bonny" brand which the company position as a brand specializing in knitted homeware and undergarments through selected self-operated outlets and franchisees to diversify the target customers of the company branded products to the mass market. Since the first branded store was opened in China in 2008, the company has successfully developed "Bonny" brand as a well-known brand name for intimate wear in the PRC and established an extensive and structured nationwide retail network in the PRC. Bonny International has 146 self-operated concession counters stores, 6 self-operated standalone stores and 37 franchise outlets spanned through 20 provinces, municipalities and autonomous regions in the PRC. The company retail network covers outlets situated in well-known department stores such as Wangfujing, Bailian, Parkson, INZONE, Dayang, Golden Eagle, Maoye, INTIME and New World. It has laid a good foundation for the development of the company's brand and provided a broad platform for development. In addition, Bonny International takes the international fashion capital of Shanghai as a marketing base, through the nationwide sales service network and e-commerce marketing system, truly achieved a marketing model that from passive to active change. The self-owned brand "Bonny" brand underwear was awarded the Top 10 best-selling brand of similar products in the national market in 2013 by the China Industry and Enterprise Information Publishing Center, and it also conveyed the brand image of "Fashion, Elegance, Simplicity, and Comfort" to the world!<br> Through the continuous efforts of all Bonny employees, the company has won many awards since its establishment. The company took the lead in the seamless industry passed the ISO9001-14001 quality environmental management system certification honorary title.<br> Chinese dream, Bonny dream. Looking into the future, the company will follow the established development strategy to achieve rapidly growth in the current scale of benefits. It also vigorously developed the franchise business in the second and third tier cities across the country, and at the same time strengthened the construction of the e-commerce brand. Making efforts to achieve the brand, sales volume and influence were among the top brands in the country. In terms of foreign trade, it continued to develop win-win cooperation with famous international underwear brands and maintained and consolidated. And extend the advantages of customer branding."