SOFT LINES INTERNATIONAL LTD.

Company Overview

We are professional in manufacturing beauty care and personal care products especially hair removal devices, pedicures, nail polishers, nail trimmers, etc and has been in the industry for 30 years. Emjoi is our own brand and we also produce OEM products for our clients.Our company both employs and partners with research scientists and inventors to develop and bring to market state-of-the-art personal appliances. The company operates a number of advanced laboratories for testing new ideas and products which are then produced in compliance with world standards, verified, tested and certified by leading test laboratories. All products are certified by either EMC, GS, UL or other national institutes in various countries to ensure compliance and guarantee approved quality (incl. ROHS, REACH, WEEE, etc). Over the years, the technologies in Emjoi products have been recognized through a number of awards and mentions. Today, once can find Emjoi appliances in over 90 countries and Emjoi products are considered a global benchmark for top-quality epilators. Emjoi also creates products for over 40 private label customers, many of whom are themselves major brands, including BaByliss, Silkn, EASYHOME, Revlon, Remington, Dr. Scholls, Fujicom, SiEGEN, Walgreens, YA-MAN, Homebeauty and many more. In 2007, Emjoi, Inc. became the #1 selling brand of epilators in the USA.We are the first company to make use tweezing technology to achieve long-lasting results as quickly and comfortable as with an electric shaver. The rapid tweezing system removes unwanted hair from the root with minimal discomfort and leaves the skin silky-smooth and stubble free for weeks. A wide range of epilators have been developed and patented to fulfill different customers needs.In 2010 and onwards, SLI developed a brand new MICRO-PEDI product line, the Micro-Pedi devices are created to smooth dry, rough and calloused skin on the feet. With unique patented roller spins 360 degrees at amazing high speed to gently and effectively buff away hard, jagged skin on the soles and heels. MICRO-PEDI becomes a world renowned pedicure device now. Another new products Micronail nail polish device and Micronail Kit as an attachment for operating on MICRO-PEDI models are created for smoothing and shining nails and toenails. Emjoi products are distributed through a variety of top retails outlets, such as Boots, Walmart, Target, CVS and many others. Emjoi is also available through catalogs as well as via TV shopping and Internet shopping.