PT. SINAR ANTJOL

Company Overview

Established in 1942, PT Sinar Antjol started the business as a small home industry that only produced bar laundry. However, along with the high demand of high quality detergents with a competitive price from the consumers, Sinar Antjol has rapidly developed to be a greater company.In 1970 we created a history by being the first company producing the first cream detergents in the country.Latest and modern innovations have brought Sinar Antjol to be a prominent company in Indonesia and Asia. Now, we have produced more than 80 selections of cleansing products and detergents for domestic and foreign market.This exceptional success is supported by several important factors. First of all, yearly, our factories are capable of producing hundreds tons of cleansing products and detergents. Until present we have established six factories. Three of them are in foreign countries, Ghana,China and Ethiopia. All of these factories are equipped with state-of-the-art facilities and the most up-to-date technology.Secondly, we realize that economic situation constantly moves. Nevertheless, we have succeeded in utilizing the changes and recognizing them as golden business opportunities by creating modern innovations which will comply with the consumers? needs.Thirdly, we are lucky to be supported by very qualified and professional human resources. PT Sinar Antjol boasts more than a thousand employees who value truthfulness, creativity, loyalty, integrity, and cooperation.Last but not least, we set up a well-planned marketing strategy and promotion. Intensively, we also utilize many kinds of promotional tools to strengthen our marketing strategy. For example, we have put some creative advertisements in television and radio. We also made some persuasive posters, brochures, and other printed advertisements. In result, we have succeeded in developing the image of our products and increasing the sales at the same time.Other than these supports, we have extended a wide national distribution network which enables the products of Sinar Antjol to be found in the small stores and big supermarkets throughout the country. We continue widening our market overseas and become the pioneer among the other detergent companies that exports the products to a number of foreign countries so that foreign consumers can enjoy our high quality products.It is a long way to go. We will keep developing and expanding our products to penetrate the challenging market, not only in Indonesia but also in the international world, by producing high quality cleansing products and detergents with a very competitive price. VisionProviding high quality products in developing countries.MissionUtilizing modern facilities supported by well-trained members of staff which enable Sinar Antjol producing competitive products, both in price and quality, in the markets of developing countries.PhilosophySince first established more than half a century ago, the significant development and the remarkable success of Sinar Antjol have always been based on philosophy values compressed in one word: KOMPLIT.