LOCKNLOCK

Company Overview

Name

LOCK&LOCK 

CEO

Jae-Ho Lee

Date of foundation

November 11, 1978

Location

Seoul Headquarters: 14 Sejong-daero, Jung-gu, Seoul, Korea

Anseong Distribution Center: 1260, Manse-ro, Wongok-myeon, Anseong-si, Gyeonggi-do, Korea

Official Web page

www.locknlock.com

Total equities

$457 million (As of 2021.12.)

Number of employees 

3,215 (As of 2022.9.)

Main products

storage containers, outdoor-use containers, household appliances, kitchen appliances, cooking appliances, miscellaneous

Intellectual properties

Domestic [57 applications, 545 registrations]

Overseas [121 applications, 1,213 registrations] 

(As of 2022.9.)

Korea – The lifestyle leading company. Strengthening online marketing, live broadcasting, etc.

LocknLock promotes products and services that propose a new lifestyle around four key categories: online, marketing, sales and live broadcasting. 

The lifestyle leading company is broadening its way in the online world by producing direct sales mall in LocknLock Mall, syncing NAVER/Coupang with the growing live commerce market, and planning live broadcasting for real-time communication with consumers.  

CHINA – Bolster up online channels

We are focusing more on online sales channels in line with the revolution of distribution channels in China.

We are also swiftly entering into emerging online platforms as part of the effort to bolster digital marketing.

- Online sales in China soared from only 19% of total sales in 2014 to 56% in 2021

- We have built solid relationships with leading e-commerce channels in China including Alibaba, Tmall, & JD.com / Entered into emerging online platforms including PDD, TikTok 

VIETNAM – Expanding retail coverage & penetrating e-commerce channels 

We are establishing ourselves as a premium houseware brand with presence in luxury shopping malls in Vietnam (Parkson, Vincom). 

We are expanding our touchpoints with consumers by penetrating into discount stores and big three e-commerce channels (LAZADA, Tiki, Shopee) in Vietnam. 

- LocknLock was named Top 100 Brand Product of Trust & Use award winner for 10 consecutive years from 2012 to 2021.

- LocknLock’s small appliances enjoy high consumer awareness in the Vietnam market as demonstrated by highest store sales with products in other categories including food container, beverage container and cookware. These categories also recorded fairly even sales. 

USA/EUROPE – Forging strategic partnerships with distributors & prospecting for more major buyers

At present, LocknLock is expanding product category in USA, Germany and UK and elevating its position as the living goods brand.

We also expand on/offline market coverage by partnering with the iconic TV home-shopping channel, QVC, and the global distributor Meyer.

- In 2019, continued to expand product categories in the European market by winning a large-scale order for tumblers other than existing sealed containers in QVC, Germany.

- In 2020, landed the ‘Toothbrush sterilizer' in the MoMA design store, New York which is one of the top 3 contemporary art museums worldwide.

- In 2021, landed a presence for the first time in TESCO, the UK's biggest retail chain.

- In 2021, launched a collaboration line with renowned US chefs Rachel Ray & Meyer, expanding retail coverage by being hosted by COSTCO.

- In 2022, Participating in IFA 2022 to introduce innovative small appliances and expand global distribution networks

Southeast Asia – Expanding retail shops & strategic partnerships

LocknLock is leveraging its successful experience in Vietnam to actively venture into other Southeast Asian markets. 

We offer quality products in a variety of retail outlets and diversify e-commerce business and strategic partnership to capitalize on the growth of online channel. 

- Taking Thailand Co. as the platform, LocknLock is focused on gaining a foothold in ASEAN market including Malaysia,

   Philippines, Myanmar and Cambodia ahead of others. 

- Expanding market share in Indonesia as premium kitchen goods brand in direct sales stores and major discount stores. 

We observe and understand the actions of people seen in various cultural aspects, lifestyle patterns, and human relations to shape our products and services for people. We try to offer solutions even for the slightest inconveniences often taken for granted to deliver more satisfaction and joy.

We offer products and services that are easily accessible by anyone and anywhere. Consumers from children to the elderly can enjoy comfort and happiness, feeling taken care of by our products and services that satisfy their needs when needed in their lives.

We place top priority on the environment in our entire product lifecycle from production, manufacturing, distribution, decommissioning and recycling. We are empowered by our responsibility to nature and the environment to deliver a more eco-friendly life to the next generations.

Our products pose no harm to human health and promise the best quality and safety in daily life. To that end, we verify their quality and safety against the most rigorous standards to ensure that all our consumers can choose them, informed and confident.