CAVICO (M) SDN. BHD.

Company Overview

We are the brand owner of the Oradex range of oral care products and a pioneer in alcohol free mouthwash formulations. Our first mouthwash was introduced in 1997, backed by halal certification and proven clinical results. Oradex is the leading brand in mouth infection control and the preferred choice for use by dentists after dental, periodontal and implant procedures to reduce risks of infections and the continued maintenance of a hygienic oral environment. Today, the products are distributed and marketed to both the professional and consumer markets in Malaysia. They are retailed via chained and independent pharmacies, to hospitals, medical and dental practitioners, dental schools, Chinese medical halls, supermarkets and online at Lazada, Gem 5, 11Street and Q0010. Oradexs therapeutic range of mouthwashes and specialized toothpastes are versatile and multifunctional. They are proven effective and relevant, and provide a difference in clinical benefits to resolve common problems in the mouth people encounter daily and need to use to make life better and healthier. The product positionings of Oradex include the treatment and prevention of the gum disease, gingivitis, swollen and bleeding gums, dental plaque, mouth infection control, management of painful mouth ulcers, sore throat, bad breath and gum care. Our marketing initiatives are aimed at educating and motivating people to increase the priority and awareness for oral health as well as the impact of oral diseases on general health and well-being, raising an alert and dispelling misconceptions of oral diseases. We are adaptably focused on content marketing. We adopt an integrated marketing strategy combining both offline and online campaigns to enable a faster and wider reach to potential customers for the business to drive scale and profitability quickly. Promotions and advertisements are run almost on a daily basis on social media as we own a library of digital advertisements and new ones are created regularly.