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Saudi Arabia's Vision 2030 is significantly influencing the beauty and personal care market, driving growth through economic diversification, cultural transformation, and technological innovation.
Saudi Arabia’s $7 billion beauty industry is experiencing phenomenal growth in 2026 and investment is growing rapidly.
2025 was our most successful edition yet. Over 400 exhibitors from 37 countries connected with 17,700+ visitors from 71 countries, covering the entire supply chain.
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