Beauty Eurasia 2024

Beauty Eurasia stands out as the premier event in Turkey and the wider Eurasian area, drawing in renowned personal care and cosmetics brands annually. This year continued the tradition, with 459 brands representing 26 countries exhibiting their products. Over the course of the three-day exhibition, crucial industry topics were thoroughly examined in panel discussions and sessions. These encompassed beauty trends, brand sustainability, opportunities in franchising and retail chains, and initiatives against illegal cosmetic products. Additionally, the dynamic hair shows held on the final day captivated a significant audience of visitors.